Last week, we announced version v201008 of the AdWords API. Today, we’re releasing more new features as part of this version that we think you’ll be excited to start using.

Here’s what we’ve added:

• Remarketing: Reach customers who have shown an interest in your product or service by visiting your site, and show them relevant ads across the Google Display Network.  Note that with this release, you can create new remarketing lists only by generating new remarketing tags.  We’ll add support for creating lists with existing remarketing and conversion tags in the next version of the API. Learn more about remarketing
• My Client Center (MCC) features: Retrieve your MCC account hierarchy with the new ServicedAccountService
• AlertService: Retrieve alerts for the AdWords accounts under your MCC account
• Change History (beta): Use the new CustomerSyncService beta to get a list of entities that have changed over a specific period of time

You might have noticed that we’re adding support for new features faster than in the past. The new AdWords API architecture -- starting with version v200909 -- enables us to add features much more quickly. As we transition the remaining functionality of the old architecture (v13) to the new architecture, you can expect to see more frequent releases, and features available in the AdWords interface will be available in the API much sooner.

Please check out these new features and as always, share your feedback on the developer forum.

Posted by Jason Shafton, Product Marketing Manager