Based on your feedback, we understand that end of quarter processes have made it difficult for some of you to meet the September 15 registration deadline. Therefore, we are extending our deadlines by a few weeks to give you more time to complete the registration and migration process and implement your new Application Tokens.

NEW DEADLINES

Registration – Developers now have until October 9 to complete the registration process, which includes entering developer and application information, accepting the Terms and Conditions, and entering billing information.

Token Implementation – Starting October 16, the AdWords API will no longer accept requests that do not contain an approved Developer Token and Application Token. If you have not completed the registration process by this date, your API access will be suspended until the registration process has been completed and we have had time to review the information.

Billing – Since we are extending the registration and token implementation processes, we are delaying the accrual and billing of AdWords API fees until November. Therefore, starting November 1, all developers will begin accruing API usage fees.

We hope this new timeline helps ensure a smoother transition for many of you. And we’ll post additional updates and reminders as these deadlines draw near.

-- Rohit Dhawan, Product Manager